Our Story

Fitting Fitness Into Life

Through quality products and unmatched customer service, we empower individuals and families to Fit Fitness into Life.

Our Values

Think Big

Led by creativity and innovation, we recognize the opportunities standing in front of us today are a direct correlation of our ability to dream and believe.

Built To Last

Beefy, sturdy, and sleek. We have an unconditional guarantee that ensures our products are built to last, adding long-term value to our customers.

Share The Good

Giving back is deeply rooted in us. Paying it forward is part of our identity and we are hopeful our successes enable us to make a significant impact in as many lives as possible.

Two PRx Employees smiling holding cornhole boards during 2024 board meeting

PRx employees hanging out at the headquarters.

PRx team smiling for photo at the 2024 board meeting

Our Story

How it all began

Bonfires + Beers = Big Ideas. Brian and Hopper became business partners with an idea forged over a campfire and a couple of beers. They came up with the idea of the wall-mounted folding squat rack!

2013

Shark tank

The Profile® Squat Rack was shown on Shark Tank, and Kevin O’Leary wanted in. PRx got a deal with Mr. Wonderful and sprang forward from there!
We were issued our 1st patent for the Profile® Rack and launched the Profile® flat folding bench. This is where we really start Fitting Fitness into Life!

2016

MR. WONDERFUL

PRx was featured in a catch-up episode on Shark Tank. Mr. Wonderful gets to experience North Dakota in February!

2017

First Building

We move into our very own building with our first showroom. We finally had a place to show you the equipment in person!
PRx placed #189 on Inc #5000: 2097.5% growth, we were the 5th
fastest growing retail company on the list.

2019

Covid

we kept on thriving through the global pandemic! Intense demands and shipping delays brought new problems, but through local production and made-in-the-USA products we kept selling our leading Profile® line of folding racks and other accessories.
One early August morning we lost our building to 6” deep water, forcing us to ship from a new facility in 48 hours. Uffda.

2020

HQ

We moved into our very own building, Home Base, Home Office, HQ. Whatever you want to call it, all of us under one roof—life is good!

2022

Best Selling

PRx Performance is a Shark Tank success story. We achieved something pretty extraordinary – we made it onto USA Today's list of the top 15 best-selling Shark Tank products of all time.
We brought the almost-crazy idea of a space saving full cage to life with our Profile® Folding Full Cage. We really want to Lift Big in Small Spaces.

2023

Innovation

We continued to innovate and expand our product lines through new attachments and accessories: Halo Arms® for standalone racks, Leg Curl/Leg Extension attachment for Profile®, and the Bully Sled for anyone!
We attended the 2nd Annual Home Gym Con and are excited to grow with the event year after year!

2024